

Sustainability at Magnus Hotel Group
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We are committed to redefining hospitality by integrating sustainable practices that align with the evolving demands of modern travelers. Our approach focuses on environmental responsibility, social engagement, and governance to create lasting value for our stakeholders.
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The Importance of Sustainability
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In today's hospitality industry, sustainability is not just a trend but a necessity. Implementing sustainable practices leads to operational efficiency, cost savings, and enhanced guest satisfaction. Moreover, it ensures compliance with regulatory standards and meets the growing expectations of environmentally conscious consumers.
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Standards of Hilton, Marriott, and Accor
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We draw inspiration from industry leaders who have set benchmarks in sustainability:
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Hilton: Through its 'Travel with Purpose' program, Hilton aims to halve its environmental footprint by 2030, focusing on energy efficiency, waste reduction, and sustainable sourcing.
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Marriott: Marriott's 'Serve 360' initiative strives to have all properties certified to a recognized sustainability standard by year-end 2025, emphasizing energy management, water conservation, and waste reduction.
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Accor: Accor is committed to achieving net-zero emissions by 2050 and enhancing energy efficiency in the short and long term, integrating concrete solutions and best practices across its operations
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Implementation in Our Hotels
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We are committed to minimizing our environmental footprint by implementing innovative technologies and best practices that optimize energy and water usage, reduce waste, and ensure sustainable sourcing. We actively engage with local communities, fostering cultural understanding and supporting local economies, while promoting diversity, inclusion, and fair labor practices to create a respectful environment for both guests and employees. Upholding the highest standards of transparency and ethical operations, we maintain robust governance frameworks to ensure compliance with all regulatory requirements, thereby building trust with stakeholders and contributing to our sustainable success.
References
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Hilton. (n.d.). Environmental Impact | Travel with Purpose | Hilton ESG. Retrieved December 6, 2024, from https://esg.hilton.com/environment/
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Marriott International. (2023). Environmental, Social, and Governance - Serve 360 Highlights. Retrieved December 6, 2024, from https://serve360.marriott.com/wp-content/uploads/2023/07/Marriott-2023-Serve-360-ESG-Highlights-accessible.pdf
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Accor. (n.d.). Sustainability Strategy. Retrieved December 6, 2024, from https://group.accor.com/en/commitment/approach/sustainability-strategy
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Koburtay, T., Bourini, I., Badar, K., & Gerged, A. M. (2022). Towards sustainable development in the hospitality sector: Does green human resource management stimulate green creativity? A moderated mediation model. Business Strategy and the Environment, 31(5), 2068–2083. https://doi.org/10.1002/bse.3296
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Alreahi, M., Bujdosó, Z., Kabil, M., Akaak, A., Feketéné Benkó, K., Setioningtyas, W. P., & Dávid, L. D. (2023). Green human resources management in the hotel industry: A systematic review. Sustainability, 15(1), 99. https://doi.org/10.3390/su15010099
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Yoo, D. Y. (2024). Eco-leadership in action: Integrating green HRM and the new ecological paradigm to foster organizational commitment and environmental citizenship in the hospitality industry. Sustainability, 16(20), 9044. https://doi.org/10.3390/su16209044
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